
Capture attention.
Your website is the center of all your digital marketing efforts for your business. However, with the explosion of technology breeding uninterrupted social interactions on smartphones and emails, texting, Facebook and Twitter, we are now more than ever, easily distracted in this age of multi-tasking and multiple streams of media. The result? We live in a world of short attention spans.The 2 second test.
Ever land on a website and know, in the blink of an eye, that you will not order anything from this website? Ever. Why is that? What makes us choose one website over another with such conviction? To market in an age of multi-tasking, your website has a lot of work to do in a short amount of time. This much time: 1.... 2. Research has shown us that within a few seconds of landing on a web page, people instinctively scan for content and design elements that communicate credibility and safety. They're looking for clear, compelling, and credible evidence to connect to. And based on what they find to make clear their decision, they will either continue reading or give up and move on to another website—all within 2 seconds or less. So take a fresh look at your website and ask yourself this, "Are you making the most of your online marketing opportunities?"Realize your full online marketing potential.
