We live in a world of short attention spans.
In a world where attention is currency, it’s becoming increasingly more difficult to attract the eyes and ears of your target market.
According to a 2015 Microsoft Corp. study, the age of smartphones has left humans with such a short attention span that even a goldfish can hold a thought for longer… (uh-huh).
- The average attention span of a goldfish is 9 seconds
- The average attention span of a human is 8 seconds (2015)
- The average attention span of a human was 12 seconds (2000)
Marketing needs to stop you in your tracks.
To work smarter and harder and very quickly, marketing needs to be entertaining, useful, and emotional. Marketing has two jobs:
- Get noticed
- Convince you that the product is worth purchasing
Getting attention is important because that attention gets you a small window in time to deliver your message. But if the message is bad, what do you gain? Nothing. The real measure of a website is the quality of the message. Is it persuasive? Does it make you like the company? A bad website does neither.
Say it quick, say it well. People don’t read, they scan. Plan accordingly.
55% of visitors spend less than 15 seconds on a website. Think: sticky content. Think: attention span. Think: people don’t pay attention to boring. Think: interactions matter to customers who already appreciate your product and service quality.
- People want to know “what’s in it for me?”
- View your website with this question in mind.
- Streamline your message.
- Make it interesting. Be engaging.
Stand out from the crowd. It matters more than you think.
Be the brand that sticks in your mind, or be the brand that’s ignored. Why be a generic commodity—a nameless, faceless, brand of unremarkable chatter. People buy generic for the stuff they don’t care about, when they want to cut costs over quality. Plant your flag somewhere that matters. The brand called you. At Studiodog, we can help you define, make and market what your company stands for. We can help you be the brand to buy.
Feeling lost? Not sure where to start?
If you’re feeling lost with so many marketing options to manage — articles to write, blog posts to share, reports to read, keywords to find, tools to employ, and testing, testing, testing – you are not alone. Whether your goal is to inform and educate, delight, or ignite a call to action, some things remain the same. Good marketing makes a person stop — read — think — behave — differently. Have questions? Call (845) 424-2364 and be on your way to being more effective.