Your website is the center of all your digital marketing efforts for your business. However, with the explosion of technology breeding uninterrupted social interactions on smartphones and emails, texting, Facebook and Twitter, we are now more than ever, easily distracted in this age of multi-tasking and multiple streams of media. The result? We live in a world of short attention spans.
The 2 second test.
Ever land on a website and know, in the blink of an eye, that you will not order anything from this website? Ever. Why is that? What makes us choose one website over another with such conviction? To market in an age of multi-tasking, your website has a lot of work to do in a short amount of time. This much time: 1…. 2.
Research has shown us that within a few seconds of landing on a web page, people instinctively scan for content and design elements that communicate credibility and safety. They’re looking for clear, compelling, and credible evidence to connect to. And based on what they find to make clear their decision, they will either continue reading or give up and move on to another website—all within 2 seconds or less. So take a fresh look at your website and ask yourself this, “Are you making the most of your online marketing opportunities?”
Realize your full online marketing potential.
If you are looking to increase sales then applying a multi-faceted approach to both your site’s content and structure, it is possible to engineer better placement in customers’ web search results. Done right, this approach can improve a site’s visibility and rankings; done incorrectly, however, irresponsible optimization can decrease a site’s rankings, harm the website and even damage your site’s reputation.
Search Engine Optimization.
Search engine optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. With a strong SEO strategy and a basic understanding of Google algorithm updates, your company website will become associated with the keywords used to find your services. What??? Learn more…
Blog & Content Creation.
Inbound marketing uses online content, such as blogs, videos and podcasts, to attract new customers. As opposed to outbound marketing, like buying ads and sending out emails, this strategy revolves around businesses creating their own content that hopefully draws shoppers in. Once they’re in, businesses can start tailoring their message to each visitor’s needs.
Social Media Marketing.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing usually centers on efforts to create content that attracts attention and encourages readers to share it with their social networks. We work with the following social media sites: Facebook • Twitter • LinkedIn • Google+ • YouTube • Pinterest
Email marketing is an online version of direct mail. Instead of sending a customer a flyer or advertisement, this form of Internet marketing allows businesses to send the same info, or even more, via email. Businesses have a wide variety of choices on what to send in an email marketing campaign, including coupons, newsletters, invitations to special events and surveys.
Create. Share. Be discovered. Are you ready to get noticed?
If you are unsure about the current quality of your website’s SEO, and you want to improve visibility and search result rankings, driving traffic to your site, then let’s get started with a free consultation.