On-site search engine optimization refers to anything you can do to improve pages on your website so that search engines rank it higher. We start by optimizing your web pages using targeted words that are strategically written to enhance search placement. We think of on-site SEO as laying a solid foundation for driving traffic. A major part of on-site SEO includes meta tags, page titles, headlines, relevant links (both internal and external), a detailed analysis of your Google Analytics, search friendly URLs, and valuable, relevant content.