Everyday, there are three billion search queries performed at Google alone to find products and services. Over 90% of those users will click on links on the first page. Where does your site rank?
If you are looking to increase sales then Search Engine Optimization (SEO) is for you. Applying a multi-faceted approach to both your site's content and structure, it is possible to engineer better placement in customers' web search results.
Done right, SEO can improve a site's visibility and rankings; done incorrectly, however, irresponsible optimization can decrease a site's rankings, harm the website and even damage your site's reputation.
Why You Need SEO?
The Internet has revolutionized the competitive landscape for modern businesses and how they gain visibility above competitors. Traditional advertising (i.e. paper ads, radio ads, TV ads, etc.) is losing effectiveness as time goes on, and visibility is now largely determined by who has the most optimized website for a search query. SEO is a long-term investment that sets companies apart from their competitors. In today’s tech-driven society, it is crucial for companies to focus on their online presence in order to attract consumers.
On-site SEO refers to anything you can do to improve pages on your website so that search engines rank it highly. We start by optimizing your web pages using targeted words that are strategically written to enhance search placement. We think of on-site SEO as laying a solid foundation for driving traffic.
A major part of on-site SEO includes meta tags, page titles, headlines, relevant links (both internal and external), a detailed analysis of your Google Analytics, search friendly URLs, and valuable, relevant content.
The elements of off-site SEO
Off-site SEO refers to anything that is not part of your website, but that contributes to your page rank efforts and increasing leads by increasing your online visibility. The success of off-site SEO is driven by the quality of your website's content (unique and relevant articles, press releases, blog posts, videos etc.).
Off-site SEO is designed for the business that wants to build organic rankings for targeted keywords during a specific period of time. We focus on your target market using social media, social bookmarking, blogging, article generation, review of Google Analytics and search ranking reports, etc.
At Studiodog we think the best way to drive traffic to your site and increase your company’s visibility is to write better content and have a fully optimized site.