- If dogs don't like your dog food, the packaging doesn't matter.
- Mobile starts and ends your days. Jeff Brewer
- Share your knowledge. It's the only way to achieve immortality.
- Lots and lots and lots more content. From more and more sources. From a pool of inexperienced content creators that are stretched to the limit. There’s only one conclusion: We’re all about to be buried in crap.
- If you always do what you always did, you always get what you always got.
- Don’t buy market share. Figure out how to earn it.
- Share your influence, even if you only have a little.
- When it comes to content, the #1 opportunity for competitive differentiation is not to suck.
- Either write something worth reading or do something worth writing about.
- Stand for something. Master the message. Build mystery.
- Don't worry about people stealing your design work. Worry about the day they stop.
- Always be shameless about stealing great ideas.
- You don't have to be the first, but you've got to be the best.
- Make price irrelevant by becoming the brand that customers cannot live without.
- If you always do what you always did, you always get what you always got.
- Don’t buy market share. Figure out how to earn it.
- The only sane response to change is to find the opportunity in it.
- I never dreamed about success, I worked for it.
- If you can't feed a hundred people, then just feed one.
- Every person you re-tweet, re-pin, re-post, re-note and re-gram on social media defines who you are, and there are applications now that are collecting every bit of that information and creating profiles about you. That is going to be used—not just by online companies.
- Either write something worth reading or do something worth writing about.
- Create experiences.
- Make a great product.
- Serve your customer.
- Your customer isn't always right. But if you don't listen to them, your product won't be either.
- I am all about conversations. But you need to have a message.
- Everything is marketing.
- It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
- It is generally much more shameful to lose a good reputation than never to have acquired it.
- What kills a skunk is the publicity it gives itself.
- Reputation matters because your behind is always behind you.
- If you don't tell your story, someone else will.
- Good marketing makes the company look smart. Great marketing makes the customer feel smart.
- Don’t think of pitching. Think of offering…The offer is better than a pitch.
- Make it simple. Make it memorable. Make it fun.
- Be the best answer.
- The easiest way to make money is -create something of such value that everybody wants and go out and give and create value, the money comes automatically.
- Stop selling. Start helping.
- Think about what the user is going to ask.
- Everyone is not your customer.
- Nobody reads ads. People read what interests them. Sometimes it’s an ad.
- Marketing is about values.
- Be really clear about what you want people to know about you.
- One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. His response was a question: “Where do you want to go?” “I don’t know,” Alice answered. “Then,” said the cat, “it doesn’t matter.
- If you need a friend, get a dog.
- Don’t sell products, sell dreams.
- There are two ways to market your business: dumber, slower, and expensive—or smarter, faster, and cheaper.
- Content is fire, social media is gasoline.
- Think about the experience.
- Find an enemy. (Coca Cola v Pepsi, Apple v PC)
- People who work at Google are smarter than you.
- Think like a customer.
- When you stop putting yourself on the line, and you don't touch your own heart, how do you expect to touch other people?
- There is genius in simplicity.
- Smart marketers don’t sell products—they sell benefits.
- Goodbye broadcast. Hello conversation.
- Be true to yourself.
- Unless your campaign has a big idea, it will pass like a ship in the night.
- A brand is what people say it is, not what the brand thinks it is.
- The most valuable thing you can make is a mistake — you can't learn anything from being perfect.
- Turn customers into evangelists.
- Give them quality. That's the best kind of advertising.
- Turn feedback into inspiration.
- Don’t invent, reinvent.
- Fun can be a competitive advantage.
- Spend money.
- As I hurtled through space, one thought kept crossing my mind - every part of this rocket was supplied by the lowest bidder.
- The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
- Your culture is your brand.
- Never fear failure.
- Don’t care about being right; care about succeeding.
- Surround yourself with the most talented people.
- Stay hungry.
- Speak to the heart; speak from the heart.
- Be clear.
- Have a perspective.
- It’s not about fooling people, and it’s not about convincing people that they want something they don’t.
- Presentations are the most amazing persuasion tool available in organizations today.
- Improve the world or shut people down?
- Be fantastic.
- Create twitter-friendly headlines.
- Introduce the shared antagonist villain enemy.
- Strive for simplicity.
- Reveal a “holy smokes” moment.
- Master the rule of three.
- You only have to be right once to be successful.
- Build a great team.
- Great organizations are build with great people.
- "No" just means "not now"; move on.
- Don't just think about; jump in and take action.
- Energy and persistence conquer all things.
- Good is the enemy of great.
- A culture of discipline is not a principle of business, it is a principle of greatness.
- Greatness is a matter of conscious choice and discipline.
- If we spend the vast majority of our time with people we really enjoy being on the bus with and who will never disappoint us, then we will almost certainly have a great life, no matter where the bus goes.
- The moment you feel the need to tightly manage someone, you’ve made a hiring mistake. The best people don’t need to be managed. Guided, taught, led–yes, but not tightly managed.
- It is very difficult to have a meaningful life without meaningful work.
- Create content that will contribute value and benefit customers for years.
- Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.
- Content builds relationships. Relationships are built on trust.
- Why waste a sentence saying nothing?”
- We didn't lose the game; we just ran out of time.
- Creativity is the most valuable asset, because it is the rarest.
- Success doesn't come to you? You go to it.
- A hunch is creativity trying to tell you something.
- Business feels safe when you have a team around you.
- It's kind of fun to do the impossible.
- Simplification is one of the most difficult things to do.
- Solve a problem. Make it personal.
- Be patient.
- Don't be afraid of getting creative with your marketing.
- Make the customer the hero of your story.
- When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
- A company's website is the key to their entire business.
- Marketing that works is marketing that people choose to notice.
- I don't build in order to have clients. I have clients in order to build.
- Don’t find customers for your products, find products for your customers.
- Things that look like a mess should act like a mess.
- We need to stop interrupting what people are interested in & be what people are interested in.
- The future of content marketing is in your hands.
- Creativity is intelligence having fun.
- We’re all learning here; the best listeners will end up the smartest.
- You can’t sell anything if you can’t tell anything.
- I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
- Good content isn’t about good storytelling. It’s about telling a true story well.
- Content should ask people to do something and reward them for it.
- If you can’t explain it to a 6-year old, you don’t know it yourself.
- Simplicity is the keynote of all true elegance.
- Sometimes the questions are complicated and the answers are simple.
- If you’re not failing now and again, it’s a sign you’re not doing anything innovative.
- Failure is simply the opportunity to begin again, this time more intelligently.
- Nothing great was ever achieved without enthusiasm.
- If you aim at nothing, you will hit it every time.
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- If your dreams don’t scare you, they’re not big enough.
- Whether you think you can or you think you can’t, you’re right.
- Do one thing every day that scares you.
- Do or do not; there is no try.
- The question isn’t who is going to let me; it’s who is going to stop me.
- If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.