If you’re looking to boost website visibility, increase visitors and optimize conversion rates, you need a solid online strategy that integrates content marketing with search engine optimization (SEO). Together, these important techniques bring your brand to a wide audience of potential customers who are seeking the products and services your business offers.

The Focus on Content

Content is the basis on which all successful Internet marketing campaigns are built. Search giants like Google expect sites to produce content that provides value to the reader. Poor content and duplicate pages send rankings tumbling. Turing out a consistent stream of rich, value-added content, on the other hand, encourages search robots to crawl your site and works to push you toward the coveted number one slot in the SERPs. How can you create content that helps visitors and pleases search engines? Think like your ideal customer. Answer the questions they’re most likely to ask in search queries. Provide as much information as possible about your business offerings and present it in a format that’s easy to consume. Remember that modern customers don’t want to spend a lot of time searching or reading. They want answers up front and will leave you for the competition if they can’t see how your products and services meet their needs. Content includes website copy, blog posts and social updates and should be a mix of text and media. Including images, videos and testimonials makes your site more engaging and increases the time that visitors spend browsing. Aim for a consistent tone that speaks to your target market and lays the groundwork for brand loyalty.

Integrating Search Engine Optimization Strategies

Though your main focus in content marketing should be to connect with customers, you also need to consider how search engines view your site. Common SEO tactics such as keyword optimization and building a network of backlinks “show” search engines what your site is about and that other, credible sites consider it important. Keyword research into single words and phrases along with long-tail keywords is necessary to optimize your site. As when writing content, consider what potential customers are likely to search for and incorporate those terms naturally into your content. Use an analytics service to track which words and phrases bring in the most traffic. SEO is one of the most cost-effective ways to market your Hudson Valley NY business. The time and money you invest is earned back thanks to the high ROI of the advertising tactics involved. Through the simple act of increasing visibility, you establish your brand as a leader in your industry and overcome initial consumer resistance to bring visitors into the sales funnel and increase conversions. Don’t wait until the competition has claimed all the top spots in the SERPs. Contact Studiodog today to discover what our SEO services can do for you. From website development to local search optimization that targets customers in the Hudson Valley NY area, Studiodog has everything you need to get noticed and start growing your business.