Serious digital chops.
"You can't move up if you don't stand out." - Tom Peters "Be yourself because everyone else is already taken." - Oscar Wild "Your brand is what other people say about you when you're not in the room." Jeff Bezos, the founder of Amazon.comYour brand is more than your logo, website, packaging and promotional materials. Your brand is the total experience customers have when they do business with you. It's the voice of your company. It's the words you use, the tone your copy writing takes, the way you answer the phone, the style of your letters. It's the benefits you commit to delivering. It's the promises you make and the promises you keep. It's how you follow up after you've delivered. What benefits do your product or service deliver? The benefits are things like more time or money, recognition, acceptance, security or pleasure. The promises you make and keep. These include the features your product or service offers, and how you deliver them. Do you meet the deadline or delivery date? Do you include extras, or go above and beyond the ordinary? Do you find ways to add value? How you follow up after you’ve delivered. This covers aspects of your business like how you keep in touch, how you deal with problems that arise and how you nurture your business relationships over time.
- What’s your superpower?
- What do you do better than anyone else?
- What are your top values?
- What are your operating principles?
- What do people frequently compliment you on?
- Praise you for?
- What is it that your manager, colleagues, friends, and clients come to you for?
- What adjectives do people consistently use to describe you?
- How do people introduce you to others?
- How do you do what you do?
- What makes the way you achieve results interesting or unique?
- What energizes you?
- What are your true passions?
We bring ideas to life.
From image comes value. If we can give your brand an image that others will value, you can make money on it. We help you explore the possibilities, then map a course to achieve full potential.- What sets your company apart?
- How is your company unique?
- What strengths differentiate you from your competition, then mapping a course to achieve its full potential.