- The problem is big. 48% of surveyed mobile users report frustration and annoyance with non-mobile sites. They are hard to read, hard to navigate, and take too long to load. Frustrated users move on to more efficient sites.
- The punishment is bigger. Google punishes sites that are not mobile-friendly with lower placement in search results.
- The benefits are biggest. Surveys find that mobile friendly websites have increased sales and return visits. 67% of mobile users are more likely to buy from a mobile-friendly site; 74% say they're more likely to return.
