25 Questions to Consider When Redesigning Your Website
STUDIODOG keeps your target audience and search engines in mind when redesigning and/or re-aligning a Web site and web content. Redesign is aesthetic-driven. Realign is purpose-driven. Both are important considerations to keep in mind.
Market trends have shifted. Should your website be adjusted accordingly? Your users’ needs have changed. Do you need to adapt? You’ve added three new sections and a ton of new content over the last 12 months. Are you presenting content as effectively as you can? Your current website does little to convey the strength of your product offering. Does our online presence enhance or devalue our overall brand perception?
Here are 25 Questions to consider when redesigning your website:
- Is the goal to Refresh? or to fully Reposition?
- What are the reasons-objectives-purpose for realigning?
- How will this impact users of your site?
- What is the goal of your website? Sell products? Collect email addresses? Support online membership? Provide information? Review photos? Get sales? Get people to call you? Knowing what you want to accomplish determines how to build it.
- How does your site make it easy for people to do business with you?
- What do you want users to do when they land on your site?
- What currently works on your site? What’s not working? Make a list. Identify what works so that you know what to keep, what to change.
- What’s the most important part of the site? Portfolio? List of Services? Product pictures? Contact form? Blog? Free offers? Email sign up? The answer to this determines how your site is structured.
- Who are your target users?
- What can we learn from your competitors?
- Does the current navigation structure make sense?
- Does your logo-branding need updating?
- Do you have-need-want a CMS? If you can’t control your content, how can you keep it fresh and optimized? A good content management system makes it easier to maintain web content, and it also enables Seamless, Automated Content Syndication. Beyond the power of syndicated content, a good CMS separates content from design.
- Do you have-need-want a Blog? Blogging is one of the most important tools you can do to gain online visibility, keep in touch with users, and get valuable information to market. Blogs are Search Engine friendly, add functionality such as comments, trackbacks and RSS, and help build stronger relationships. To get maximum Search engine benefits over time, post regularly (3-5 times per week), post unique content with high value (visitors find useful), target keywords and search terms in each article, and distribute to your social media accounts.
- Do you have an active presence on Facebook-LinkedIn-Twitter?
- How important is SEO to you? If you have a site that relies on word of mouth marketing and customer generated referrals you may not be concerned if your site doesn’t rank high on Google. Search Engine Optimization is the process of structuring a web page so that it is found, read, and indexed by search engines. “Organic” SEO (unpaid, natural search results) considers how search engines work and what people search for. Optimizing a website may involve editing its content to increase keyword relevance and increasing the number of inbound links. Over time organic SEO is a strategy worth considering,
- Is your site Search Engine friendly? Can search engines find you? How are they indexing you? What are your page Titles? What keywords are you targeting? Are they still appropriate? How has your business changed?
- What keywords-phrases are you targeting?
- What SEO techniques are you currently using?
- Are you using Web Analytics? Do you know what pages on your website are the most popular? What search terms are the most effective? What is the average length of time visitors stay? Do most people visit at specific times? Do they browse more than one page before leaving? What pages do they exit from? What pages do they enter on? Where do they come from? How are they finding you?
- What pages & search terms are drawing traffic?
- What pages have inbound links?
- What kind of off-line marketing are you doing?
- How does your site support these marketing efforts?
- How has your business changed over the last 2-3-5 years?
This entry was posted on Wednesday, July 14th, 2010 at 9:32 am and is filed under SEO Boot Camp, Web Marketing, Web Site Redesign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.