Social Media Matters

We take great pride in our clients that have an active, growing social media presence and can integrate that into building their business. Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content—whether it’s on your website or on a social media platform—in order to appear higher in search rankings. Shares, pins, and tags on social media also count as tags. Each tag has an association with people and and businesses’ profiles that all connected to a geographic location. Search engines also uses these as indicators to determine which companies are more involved and influential in certain geographical areas, resulting in more credibility you have to be ranked in higher for specific areas. We start by getting you up to date, verified, and authenticated on Google+. This is a platform by which local businesses can list their information. It’s a particularly powerful tool because of the importance Google assigns to these listings when it comes to search results. Creating a Google+ page, quite simply, is going to help more people find you through Google. Consistency is key so we then focus on custom social media branding. We design custom social media backdrops for each social media platform along with syncing  your "About’ or ‘Information’ sections. This creates cohesiveness across the board, which increases the strength of your brand. Not to mention we target words or phrases that describe your business and are also terms individuals would use to search for your business. Social media provides one of the strongest SEO correlations, so we will ensure that your website and your social media efforts are in line to strengthen your marketing message.